Commodity Market Report
Kenya retail fuels long-term outlook
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Report summary
Transport fuels make up 90% of Kenya’s oil product demand. Gasoline and diesel demand is forecast to grow alongside a rapidly expanding passenger car fleet and economic growth. There will be increased liquid demand for personal mobility and for road freight movements. Most of Kenyan demand lies in the South of the country, between the southern border, the coast, and the capital city, Nairobi. There are over 1,850 fuel service stations countrywide. Over half of the total retail network is under the control of one of the five largest fuel retailers. These include international firms Vivo Energy, TotalEnergies, Rubis and Ola Energy, as well as the State-owned National Oil Corporation of Kenya (NOCK). The remainder of the retail network is primarily made up of indigenous players with ten sites or less.
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