The hydrogen revolution: what it means for commercial and industrial firms
With hydrogen set to play a key role in the energy transition, businesses need to understand its place in the energy landscape
A critical element of the energy transition
Hydrogen has an important role to play in a more sustainable future, both in decarbonising hard-to-abate sectors and in providing energy storage and grid flexibility to improve the viability of renewables.
Bolstered by increasing policy support, we see the potential for significant cost reductions as technology develops and scales. As a result, we expect hydrogen to meet at least 4% of global energy demand by 2050.
We expect hydrogen to meet at least 4% of global energy demand by 2050.
The challenge
The commercial and industrial sector accounts for a staggering 40% of the world’s energy consumption. From manufacturing and retail to big tech, businesses’ hunger for energy is constantly growing.
Most firms have their sights set on being part of a cleaner, more energy efficient future, but for energy-intensive manufacturing, data-intensive businesses and hard-to-abate industries, this is no easy task. Electrification is playing a key role in shifting the energy mix. However, in hard-to-electrify sectors, alternatives must be found. At the same time, the intermittency of wind and solar power creates a need for large-scale storage solutions that can balance fluctuations and ensure grids can flex to meet demand.
Hydrogen is a key part of the answer, but to understand and quantify how the lightest element can contribute to your decarbonisation plans, you need access to access to up-to-the-minute insight and granular data.
The opportunity
As we enter a new demand era for energy, sustainable solutions will be vital to enable commercial and industrial businesses to scale while keeping their carbon footprint as light as possible. In this environment, hydrogen has a crucial role to play.
Strong environmental credentials and generous incentives make hydrogen an appealing option, but to make the right decisions about the best energy mix for your business you need access to in-depth data and analysis covering not just the hydrogen sector but the wider energy landscape.
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Dozens
of high-quality, expert-reviewed asset specific valuations
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1,700+
projects in the pipeline, with more added by the day
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1,100
companies involved, making the sector ripe for consolidation
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80+
countries with announced projects
The Wood Mackenzie hydrogen advantage
Our people
A worldwide team of industry experts, comprising not just dedicated hydrogen and ammonia analysts but also specialists across the increasingly connected energy, chemicals and metals value chains.
Our data
Comprehensive proprietary datasets to assess the current and future hydrogen and ammonia landscape, including project details, levelised costs, revenues and subsidy support, demand, supply, pricing, emissions and vendor details.
Our platform
Decision intelligence built to provide an integrated view across assets, portfolios, companies, markets and technologies, delivering actionable insights that enable first-to-market advantage.
How Lens Hydrogen can help
Our Lens Hydrogen platform gives you access to an unparalleled breadth of information and insight to underpin your decision making:
- Reliable, accurate cost trends for assured strategic planning, negotiations and asset management
- Bottom-up demand and supply outlooks focused on fundamental drivers to navigate speculative environments
- Cost-of-displacement pricing curves based on detailed analysis of hydrogen production methods, with clear breakdowns of production costs and supply margins
- Expert qualitative insight from our renowned industry analysts, giving you impactful perspectives on policy, supply and demand, opportunities, tech trends, supply chain constraints and risk
- Wider contextualisation through seamless collaboration with our power & renewables, energy, chemicals and metals & mining teams
Key benefits of Lens Hydrogen for commercial and industrial businesses
Lead the energy transition
Lead the energy transition
- Rapidly adapt to a changing energy market
- Compare emissions across technologies
- Benchmark costs, energy consumption and emissions against competitors
Increase productivity and lower costs
Increase productivity and lower costs
- Immediate insights delivered in seconds
- Custom visualisations and analysis in a single tool
- No specialist skills or resources needed
Make smarter decisions
Make smarter decisions
- Identify the best low-carbon solutions
- Access trusted, analytics-ready data
- Employ critical decision-support tools
Validate your corporate strategy
Validate your corporate strategy
- Test assumptions to analyse risk
- Access renowned WoodMac expertise
- Confirm decisions based on granular data